As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Search Engine Optimisation (SEO):We will review all the text copy used in the website and optimize each page individually. The following method and techniques will be used to optimize the website
- Initial Analysis for measurement of website performance
- Competitor Analysis (up to 10 competitor websites)
- Keyword Search
- Page Title optimization
- Keyword optimization
- Description optimization
- Image optimization
- Breadcrumb navigation
- Header tag optimization
- Robots.txt creation
- Local Search Engine Submission (up to 5 search engines)
- Social Bookmarking
- Manual link requests to related websites (up to 10 websites)
- Google Analytics script generation
- One way links from directory submissions (up to 10 popular directories)
- Submission to leading sites
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